When in May of 1961, President Kennedy said that he believed his country should set the goal to send men to the moon before the end of the decade, it was a bold move whose mobilisation resulted in Neil Armstrong walking in the Moon in 1969. Professor Jeffrey Sachs believes that the Sustainable Development Goals are similarly a goal humankind can achieve (by 2030). Goal based public policy is a powerful tool to deliver a better world.
Listen to the interview. Jeffrey D. Sachs is a world-renowned professor of economics, leader in sustainable development, senior UN advisor, bestselling author, and syndicated columnist whose monthly newspaper columns appear in more than 80 countries.
I interviewed Professor J. Sachs at the IWA Water and Development Congress & Exhibition 2017 in Buenos Aires, Argentina. His inspiration lives in my thoughts because setting goals is part of achieving them. When we are part of the problem we are necessarily part of the solution. The Sustainable Development Goals have been mobilising business and organisations to re-think their purpose. All sustainable business will be successful, while, unsustainable practices will sooner or later reveal its results. This is why adding Mother Earth and Future generations to your communication strategies is paramount to understand the long term effects of our actions.
